Gizmo worked with designer Gyroscope on this window display located in Oakland’s Waterfront Warehouse District.
Where Rail, Road and Water Meet
The Waterfront Warehouse District developed as an intermodel distribution hub for the port, the railroads, and the local and regional roads. Coffee, rice sugar, produce, meat, hides, burlap bags, paper, paint, glass, and building supplies were imported and exported around the world. By the 1920s the district was proclaimed as the “Principal Canned Goods Center of the Pacific Coast” with specifically designed warehouses supporting the shift from bulk staples to individually packaged goods.
*The Oakland Tribune Book, 1920s